From the category archives:

Local SEO Track

Intro to Local Search

July 22, 2010

I’m Going to Get So Busted for This One! In this Intro to Local Search I’m going to give away everything I know about getting higher ranking in the local maps and business directories. You’re going to be very pissed off if you’ve been paying a vendor to do this for you (especially when you [...]

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Get Business Reviews

July 20, 2010

It’s a known fact that your business reputation can take down your company or can be the real key to business success. This fact applies both online and offline. As reputation pertains to the Internet, reviews play a major role in how a business listing is displayed, not just within search engine results and maps, [...]

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Optimizing Categories for Local SEO

July 22, 2010

Selecting the right categories in the local maps is a bit of an art. I’ve got spreadsheets and case studies I can’t share on this website that identify patterns of category-based local maps optimization. Think back to your high school days and class registration. You thought about which courses you wanted to take based on [...]

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Website Optimization for Local SEO

July 22, 2010

Is Optimizing a Website Important for Local SEO? Absolutely. As mentioned in the Intro to Local Search article, I’ve personally witnessed tests where a profile page on a 3rd party website moved up dozens of listings that were previously on the client’s main URL. So why bother optimizing your website for higher ranking local maps [...]

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Local Business Directories

July 20, 2010

Which Local Directories Matter? There’s thousands of web directories on the Internet, hundreds of business directories, and countless local business directories. So which ones do you submit to, or avoid, or prioritize? Well, if your goal is to improve ranking in the search engines next to the map that appears in the natural search results, [...]

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Tracking Google Places with Analytics

August 3, 2010

In this local SEO tutorial you’ll learn how to use your Google Analytics to track visits and goals from Google Places, Google Maps, and from Universal Search. The advantage of tracking this click data is to help you understand which referrals and campaigns produced the best results for you when you’re doing your quarterly or [...]

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